Samwoo Marketing Concepts

Samwoo Marketing Concepts, we allow printing to the edge of the products and we take pride in having the tightest cutting margins available. These margins are 0.08 inch and are named full-bleed and safe zone.

Be Sure
*Background image does not extend to bleed zone.
*Text is not within safe zone.
*Text is flush with safe zone boundary

Trim Marks
The product will be cut on the crop mark, however the cut may shift up to 1/16 of an inch in any direction.

Full Bleed
If you wish to have colored backgrounds or images continue to the edge of the product they must continue past the trim marks to the full bleed margin. If they do not continue to the full bleed margin you most likely will end up with white strips along the edge of the product due to cutting tolerance.

Safe Zone
The text or other elements you want to guarantee not to be trimmed off must be placed within the safe zone. If they are placed directly next to the trim mark and the cutting is off but within tolerance, the text will be chopped off.

Front & Back File
Front & Back file to put in one page. Make one file for each order

300 dpi
All artwork and images should be in CMYK format and minimum 300dpi resolution required. If your artwork is at a lower resolution than this, the print quality may be affected.

Color Shifts
Be sure to convert all RGB images to CMYK before submitting to avoid color shift.
A Color Shift occurs when converting from RGB to CMYK. Do not trust the colors on your monitor. For best results, convert images to CMYK and print a sample to proof. If we have to convert for you the color shift may cause unsatisfactory color quality. We use the industry standard CMYK 4-color process printing, and do not print PMS or Spot color ink

RGB
Standards for Red, Green, Blue; the primary colors for visible light.
RGB depends on a light source to create color. Your monitor, for example, creates color by emitting light through red, green, and blue phosphors. RGB color mode is best for your monitor but not for paper.
RGB will not separate for production.

CMYK
Stands for Cyan, Magenta, Yellow, and Black; the colors used in four color process printing. CMYK is based on the light absorbing quality of ink printed on paper.
Please make sure that all photos / pictures are saved as CMYK.

Bleed
Leave bleed size 0.08" for business card, post card, bookmark, sticker, scratch card.

Rich Blue & Black Color
Blues seen on your monitor sometimes turns to purple on the print.
Since the color blue is very closely related to purples in CMYK color scheme,
they have a tendency to print in purple.
To prevent this color change, we recommend you to reduce Magenta value
(leave at least 30% difference in your Cyan and Magenta values) to make it looks like the blue what we expect to see. (For example : C100%, M70%, Y0%, K0%)

Rich Black is used to refer to a mixture containing all four CMYK colors to produce a much darker, deeper black on press than can be achieved by using black ink alone.
CMYK WORKS has selected the CMYK breakdown that works best with our systems and recommend to use this CMYK calibration value for large solid black areas of black : C20% M20% Y0% K100%. We do not recommend using CMYK values higher than these. Using too much ink will result the final print to be muddy.

All fonts "Outlined" and images embedded.

Double-Sided Business Card Orientation Guide
If you are designing a double-sided card, we print it top to top taht is properly align the sides for proper front to back orientation.